Services Performed: Social Influencer Campaign and Events

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The Situation

Oaxaca Taqueria is a regional restaurant with 15 locations throughout New York City emphasizing Mexican food made with organic, locally sourced ingredients.

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The client reached out to CBC to request assistance in growing its brand and making it more recognizable within the New York City area.

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The Action

CBC developed relationships with a number of food influencers who were interested and excited to share information about Oaxaca with their followings. 

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In addition, the CBC coordinated an in-store influencer marketing event targeting vegan influencers, inviting them to sample the restaurant’s newly-launched vegan menu and offering free promotional codes for all influencers to share with their followers.

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The Result

More than two dozen influencers shared positive posts about Oaxaca pertaining to both the event and the restaurant's offerings. 

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General Campaign

Combined Influencer Post Social Following: 355,000
Instagram Likes: 15,600

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Launch Event

Combined Influencer Post Social Following: 114,000
Instagram Likes: 4,200